Gucci > Palace > 'Out of Space' by Prodigy.
High-end retailer Gucci has teamed up with Palace Skateboard for their pop-up store that opens tomorrow in London.
"Things are looking up, as Palace Skateboards brings the House to a new dimension. Under the experimental impetus of Vault, Gucci’s concept store, Creative Director Alessandro Michele has invited the founders of Palace, Lev Tanju and Gareth Skewis, to shake things up by designing a collection with wild abandon".
The first half of the ad centres on an out-of-this-world party set to the tune of the Prodigy’s 1990s rave hit Out of Space, which opens with a footballer floating into the scene via an umbrella, Mary Poppins-style. Post credits things take an unexpected turn as we cut to an unlikely corporate boardroom scene where Sesame Street-style characters triumphantly celebrate the collab. And why not.
Read more here:
https://www.creativereview.co.uk/palace-gucci-collab-campaign/
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